Products from Puma Golf

Puma aims to become the most desirable and sustainable sports lifestyle company. Sustainability encompasses both social issues and environmental protection. With its "Sustainability Scorecard 2015," Puma has defined ambitious environmental goals for its various divisions, companies, manufacturers, and products. Environmental protection is not limited to individual product lines or projects, but is holistically integrated into the company's business operations and strategy.

The area of ​​social standards is also regulated in the "scorecard." The company from Herzogenaurach has set itself the goal of sourcing 90% of its products by 2015 exclusively from factories with an A or B+ rating in the audits. Only these factories are capable of fully implementing the strict social standards.
Today, 16% of Puma's clothing collections are already made from sustainable materials, such as organic cotton or recycled polyester. The goal is to increase this share to 50% by 2015. Shoes are increasingly packaged in a "Clever Little Bag," whose eco-friendly and innovative design has won numerous awards. With its environmental profit and loss statement, Puma was the first company worldwide to calculate and report the true environmental costs of its business operations. Protecting the environment is an ongoing process. Continuous improvement is essential to fulfilling our environmental and social responsibility to consumers, suppliers, employees, and future generations. At Puma, many employees work daily on these continuous improvements, thus taking responsibility for customers, employees, and our planet.

Puma Vision

Puma believes that its position as a leading creative sports lifestyle company brings with it the opportunity – and the responsibility – to contribute to a better world for future generations. In Puma's vision, a better world is a safer, more peaceful, and more creative world than the one we know today. The company has developed the "4Keys" to help it stay true to this vision.
These values ​​are put into practice by constantly questioning whether everything done is fair, honest, positive, and creative. Puma believes that by upholding its values, unleashing the passion and talents of its employees, employing a sustainable and innovative approach, and striving for fair, honest, positive, and creative behavior, the company will always be able to produce the products its customers love, while simultaneously moving a little closer each day to its vision of a better world. The Puma vision is based on a world that is safer, more peaceful, and more creative for future generations.
This vision is expressed in a real and practical way in the programs puma.safe (environmental and social standards), puma.peace (supporting peace around the world) and puma.creative (supporting artists and creative organizations).

Puma's goals

In its quest to become the most desirable and sustainable sports lifestyle company worldwide, Puma is constantly working to conserve natural resources and make a positive contribution to our environment. In 2010, the sporting goods manufacturer became a carbon-neutral company – just one of many milestones on the path to a more sustainable future. To further reduce its footprint, the German brand aims to achieve the following goals by 2015:

• Reduction of CO2 emissions, energy and water consumption, and waste generation by 25%
• 50% of the collections are manufactured using sustainable raw materials and best production methods in accordance with the Puma S-Index standard.
• Reduction of CO2 emissions during transport by 25% through more efficient product transport solutions from logistics partners
• Collaboration with strategic suppliers and logistics service providers to offset their own footprint in the long term.

The Puma Sustainability Index (S-Index)

The S-Index is a production benchmark for all products and packaging manufacturing. It defines the sustainability characteristics of the products. The name S-Index is derived from 'Sin', the English word for "sin." It helps Puma minimize its environmental impact and identify new opportunities for improvement.
This benchmark guarantees that sustainability is rooted in core business processes.

Puma's Eco-table

This table is an example of these efforts. These symbols appear on products and packaging and highlight the environmentally friendly raw materials used in the production of all products. The symbols provide assurance that the purchased product reduces the negative impact on our planet. The Puma
Product tags were also reduced in size by 45%. This results in an annual saving of 182 tons of paper.

Clever Little Bag

Thanks to the "Clever Little Bag," Puma will reduce water, energy, and diesel consumption in its manufacturing and distribution processes by more than 60% each year. The brand will also use approximately 65% ​​less paper and cut carbon emissions by 10,000 tons annually. Pretty clever, isn't it?

Puma ecological profit and loss statement

In 2011, Puma published the world's first environmental profit and loss account (E P&L).
In it, the sports lifestyle company quantifies the environmental impacts within its core business and the entire supply chain. By assessing factors such as greenhouse gas emissions and water consumption, Puma acknowledges that the production and sale of its products have far-reaching environmental impacts along the entire value chain. By identifying its significant environmental impacts, the company will be able to minimize them in a targeted manner in the future.

"Bring Me Back"

To reduce waste and mountains of garbage, the German sports lifestyle company has installed recycling bins in its Puma stores and outlets across Germany. Customers can now drop off used shoes, clothing, and accessories from all manufacturers. The new "Bring Me Back" program, operated in cooperation with the international recycling company I:CO, aims to raise consumer awareness of recycling and reusing sports lifestyle products through a convenient and simple process: Worn shoes, clothing, and accessories, regardless of brand, are collected in the "Bring Me Back" bins in the stores and then reused or recycled.

Sustainability highlights from Puma.Safe

1993

• Introduction of the code of conduct, which regulates working, social and environmental conditions in the factories of suppliers.

1999

• Conducting initial factory audits by the Safe team (more than 3,000 audits have been carried out so far)

2002

• Puma receives award for business ethics from the European Business Ethics Network Germany

2004

• Membership in the Fair Labor Association (FLA)

2005-2006

• Puma is included in the FTSE4Good and Dow Jones Sustainability Index
• Full membership in the UN Global Compact

2007

• Publication of the sustainability report, externally verified by the Global Reporting Initiative (GRI), rated A+
• Greenpeace rates Puma as "green" in terms of chemicals.

2008

• The first products made from "Cotton Made in Africa", sustainably grown cotton from Africa, are coming onto the market.
• Puma is producing its first Fair Trade football.

2009

• Introduction of the vision concept to take corporate responsibility to the next level.
• Puma joins the “Global Action Network for Transparency in the Supply Chain” of the Global Reporting Initiative
• Opening of the Puma-Vision Headquarters in Herzogenaurach, the first climate-neutral headquarters in the industry.
• Puma is the first major sports lifestyle company to join the UN Climate Neutral Compact.

2010

• Recognition for sustainability reporting by the UN
• Puma will become a climate-neutral company and will offset all CO2 emissions of the teams it equips for the FIFA World Cup.
• Puma becomes a member of the German Federal Ministry for the Environment's “Business and Biodiversity Initiative”.
• Launch of the “Play for Life” partnership with UNEP to support the International Year of Biodiversity 2010
• Nomination for the German Sustainability Award in the category "Germany's most sustainable future strategies"

2011

• Puma completes its first Environmental Profit & Loss Account, quantifying the environmental impact of its operations and supply chain.

2012

• The new product recycling program “Bring me Back” is being introduced in stores in Germany.
• Puma is recognized as a "Global Leader" in a sustainability study by EIRIS.
• The innovative brand is the overall winner of the Guardian Sustainable Business Awards 2012 and winner in the “Biodiversity” category for its world’s first ecological profit and loss statement.

Expert knowledge:Puma will impress you too. Great clothing, comfortable, stylish and functional golf shoes, and unusual designs.Golf bagsAccessories are guaranteed. Following in the footsteps of Ricky Fowler, this top German brand simply belongs in the collection of every modern female and male golfer.